Keynote speaker
Jake Bustos
Employer Brand & Early Careers Director, Europe · The Coca-Cola Company
Warsaw · 30 September 2026 · Sold out
People
Communication
&Employer
Branding
in the AI era.
Communication
&Employer
Branding
in the AI era.
Featuring speakers from
and othersNot-for-profit · 100% of event donations go to Children of Heroes · Warsaw was sold out
Would AI recommend your company as an employer?
What actually makes Gen Z choose one company over another?
Are you communicating — or designing the experience?
We put all three on the table in Warsaw.
Employer Branding CommunityN°01 / 2026
Warsaw · 30 September 2026 · Sold out
People Communication& Employer Brandingin the AI era
Featuring speakers from
and othersNot-for-profit · 100% of event donations go to Children of Heroes · Warsaw was sold out
Would AI recommend your company as an employer?
What actually makes Gen Z choose one company over another?
Are you communicating — or designing the experience?
We put all three on the table in Warsaw.
Warsaw 2026
N°02Warsaw EBC moments
We brought together around 100 people for an evening of employer branding, people communication and real conversation.
A full room, strong speakers, sharp questions, generous partners and the kind of atmosphere people kept telling us they had missed in Warsaw.
A few moments from 30 September.
Drag to explore →Swipe to explore →
Speakers
N°03Who took the stage
The speakers and practitioners who shaped the Warsaw conversation.
Panel speakerNathalie Kempf
Global Corporate Communications Lead · Zalando
Panel speakerOlena Androshchuk
Head of Corporate Communications · Henkel Ukraine
SPEAKER & MODERATORMarten Neelsen
Practice Lead Creative Communications · IBM iX DACH
Panel speakerIryna Franchuk
Head of Communications · SKELAR
SPEAKER & EVENT HOSTAnna Velykoivanenko
Global Brand & Comms Director · DataArt
Keynote speakerMonique Zytnik
Global Executive & Internal Communications Director, Author
Looking back
N°04What Warsaw
showed us
Employer branding, communications, talent and employee experience are becoming harder to separate in practice.
And Warsaw showed there is real appetite for a professional space where those conversations can happen together — with strong content, experienced practitioners and enough time to actually talk to each other.
Flow of the evening
N°05How the evening unfolded
The final Warsaw programme.
- 16:30
Doors, drinks & hellos
- 17:00
Welcome from Employer Branding Community
- 17:10
Jake Bustos · The Coca-Cola Company
How Coca-Cola Uses Early-Careers Strategy to Attract Gen Z and Build Its Next Generation of Leaders
- 17:40
Monique Zytnik
Content Creators or Experience Curators? The Next Frontier in Internal Communication
- 18:10
Anna Velykoivanenko · DataArt
From Prompt to Practice: How DataArt Uses AI Across HR and Communications
- 18:40
Short refreshment break
- 18:55
Beyond AI Adoption: Reputation, Experience and Trust (Panel discussion)
Olena Androshchuk · Head of Corporate Communications · Henkel Ukraine
Nathalie Kempf · Team Lead Global Corporate Communications · Zalando
Marten Neelsen · Practice Lead Creative Communications · IBM iX DACH
Iryna Franchuk · Head of Communications · SKELAR
- 19:40
Event Passport winners, giveaway & final thanks
- 19:50
Networking continues
- 21:00
Event close
Future EBC events
Missed this one?
Want to join the next EBC event? Leave your email and we’ll keep you posted about what’s coming next in Warsaw and other cities.
Live formats
N°06What made the room different
We wanted people to participate, not just watch.
Not-for-profit model
01 / 03A not-for-profit event with a purpose
Every donation went directly to Children of Heroes, supporting Ukrainian children who have lost a parent in the war. EBC did not make a profit from attendance.
Interactive event experience
02 / 03The EBC Event Passport
Every guest received an EBC Event Passport: six missions, six stamps, one Instax to keep, and a reason to meet people they might not otherwise have spoken to.
Audience rewards
03 / 03You came for the ideas. You left with a little more.
We rewarded the people who got involved. Event Passport winners went home with EBC merch, Employer Branding affirmation cards and copies of Monique Zytnik’s book “Internal Communication in the Age of Artificial Intelligence” — alongside a few new ideas and connections from the evening.
Warsaw 2026
N°07A sold-out first edition
The room was full on 30 September — and the feedback afterwards made one thing very clear: Warsaw wants more spaces for serious employer branding and people communication conversations.
Get next event updatesDATE
30 September 2026
CITY
Warsaw
STATUS
Sold out
CHARITY
100% of event donations → Children of Heroes
Missed this one?
Want to join the next EBC event? Leave your email and we’ll keep you posted about what’s coming next in Warsaw and other cities.
Employer Branding Community · Warsaw
Employer branding events in Warsaw
Employer Branding Community brings together people working across employer branding, internal and corporate communications, talent acquisition, HR and employee experience.
Our Warsaw events combine international speakers, practical employer branding and communications cases, panel discussions, audience participation and professional networking.
The first EBC Warsaw event in September 2026 sold out and brought together around 100 professionals for an evening focused on Early Careers and Gen Z, internal communication, practical AI adoption, corporate reputation, trust and employee experience.
Future Warsaw editions will continue to bring practitioners from Poland and across Europe together around the questions shaping employer reputation, talent and communication.
Charity partner
N°08Where the donations went
Charity partner
Children of Heroes supports Ukrainian children who have lost a parent because of the war — with long-term care, psychological support and help with education.
Every event donation went directly to Children of Heroes. EBC did not receive any part of the attendance donations.
The impact
Every event donation went directly to Children of Heroes. EBC did not receive any part of the attendance donations.
Atmosphere
N°09Previous EBC moments
Rooms, conversations and quiet in-between scenes from the community.
Voices
N°10What participants say
Voices from previous EBC events.
Partners
N°11Event partners
The organisations that helped make the Warsaw evening happen.
Open partnership
Want to partner with Employer Branding Community?
We’re open to media, community and brand partnerships for future EBC events.
Questions
N°12Frequently asked
People Communication & Employer Branding in the AI Era was a sold-out Employer Branding Community event held in Warsaw, Poland on 30 September 2026, bringing together around 100 professionals across employer branding, communications, talent, HR and employee experience.
Yes. EBC launched its Warsaw event series in 2026 with the sold-out People Communication & Employer Branding in the AI Era event. Future Warsaw events will continue to bring together professionals across employer branding, communications, talent, HR and employee experience.
EBC events are designed for professionals working in employer branding, internal and corporate communications, talent acquisition, HR, employee experience and related people functions.
Topics vary by edition and can include employer branding, employee and candidate experience, Early Careers and Gen Z, internal communications, corporate reputation, AI in HR and communications, talent and workplace culture.
Attendance was donation-based, and event donations went directly to Children of Heroes. Employer Branding Community did not receive any part of those donations.
We’re looking at what comes next. Leave your email and we’ll let you know when the next Warsaw or other EBC event is announced.
Join our email list or follow Employer Branding Community on LinkedIn and Instagram for future events, community news and new locations.
About us
About Employer Branding Community
Employer Branding Community (EBC) is a professional community connecting people across employer branding, talent, HR and communications. Founded in Ukraine, EBC now connects more than 5,000 professionals and has organised more than 150 events and professional exchanges in Ukraine and across Europe.
Our events are designed around practical expertise, peer exchange and meaningful professional connections.
OUR TEAM
N°13Three people behind one very full room
And quite a few messages, calls and last-minute fixes...
Olha Boiko
Principal Consultant · PR & Comms
IABC EMENA Board Director · EBC Leadership Team
Kateryna Drobot
Employer Branding Consultant · Lineup Bureau
EBC Co-founder
Yuliia Lisnianska
Sr. Communications & PR Specialist · SPD Technology
EBC Leadership Team
Warsaw was full.
We’re not done.
If you missed this one, leave your email and we’ll let you know when the next Employer Branding Community event is announced.