WarsawWed, 30 Sept 202617:00

People
Communication
&Employer
Branding
in the AI era.

A live Warsaw event for people shaping employer brand, talent and communication — and asking what AI changes in how organisations are seen, trusted and chosen.

Not-for-profit · From €49

Supporting Children of Heroes · Limited seats

Audience

N°02
Audience listening during a previous EBC event

Who is this event for?

For people shaping how organisations are seen, trusted and chosen — across employer brand, talent and communication.

  • Employer Branding
  • Corporate Communications
  • Talent Acquisition & Early Careers
  • People & Internal Communications
  • Employee Experience & Culture

Speakers

N°03

First voices in the room.

More speakers will be announced as the programme takes shape.

Why this room matters

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Not another AI event.
A human room
for what changes next.

AI is changing how people search, judge and talk about companies. For employer branding, talent and communication teams, this is no longer just a content question — it is a question of trust, credibility and voice.

Better questions. Real practices. Honest signals.

Flow of the evening

N°05

Agenda flow.

Doors open at 16:30. The programme starts at 17:00 and closes at 20:00, followed by open networking until 21:00.

  1. 16:30–17:00

    Arrival, registration, welcome drinks

  2. 17:00–17:10

    Opening by Employer Branding Community

  3. 17:10–17:40

    Keynote · Modiara Kamps · Boston Consulting Group (BCG)

    How employer brands appear in AI recommendations — and which signals determine who gets seen, compared and chosen.

  4. 17:40–18:05

    Keynote · Jake Bustos · The Coca-Cola Company

    How Coca-Cola uses early-careers strategy to attract Gen Z and build its next generation of leaders.

  5. 18:05–18:30

    Keynote · Kathryn Kneller SCMP · Brennan Young Communications

    Why interchangeable EVP language fails — and how to create one that could only belong to your organisation.

  6. 18:30–19:05

    Drinks, snacks & networking break

  7. 19:05–19:40

    Panel discussion

    Speakers to be announced

  8. 19:40–20:00

    Audience Q&A, followed by an EB affirmation cards & merch giveaway

  9. 20:00–21:00

    Networking

Live formats

N°06

What makes this event different

Three formats that put the room inside the programme.

Not-for-profit model

01 / 03
A not-for-profit event with a purpose

A not-for-profit event with a purpose

Your donation reserves your seat and goes directly to Children of Heroes, supporting Ukrainian children who have lost a parent in the war. EBC does not make a profit from attendance.

Live panel format

02 / 03
The AI Guest Seat

The AI Guest Seat

At selected moments, the moderator will ask the speakers and an AI assistant the same question. We’ll compare the answers live — and see what changes when human context enters the room.

Interactive event experience

03 / 03
The EBC Event Passport

The EBC Event Passport

Every guest receives a passport filled with questions, stamps and small challenges to complete throughout the evening — a playful way to pause, meet people and experience more than what happens on stage. Be among the first to complete it for a chance to win employer branding affirmation cards and exclusive merch.

Participation by donation

N°07

Reserve your seat.

An in-person evening in Warsaw. There is no ticket price — you reserve your seat with a donation to Children of Heroes, and capacity is limited.

DATE

Wed, 30 Sept 2026

DOORS OPEN

16:30

EVENT TIME

17:00–21:30

VENUE

SKELAR Office · Warsaw

Skelar

Al. Solidarności 171,
00-877 Warszawa, Poland

In-person event · doors open 16:30

Skelar Office entrance, Warsaw

Donation tiers

  • First release
    from €49
  • Second release
    from €69
  • Final release
    from €109

One donation reserves one seat. All donations go to Children of Heroes.

Your seat includes

  • Keynote and speaker talks
  • Panel discussion
  • Drinks, snacks and networking
  • Access to the EBC professional community
Donate & reserve your seat

You'll be redirected to the secure Children of Heroes donation form.

Charity partner

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Where your donation goes.

Charity partner

Children of Heroes

Children of Heroes supports Ukrainian children who have lost a parent because of the war — with long-term care, psychological support and help with education.

Every contribution made to join this event goes directly to the foundation. This is a not-for-profit evening.

Children supported by the Children of Heroes foundation

The impact

One donation reserves one seat — and supports one more child. You'll receive your confirmation by email right after the donation form.

Atmosphere

N°09

Previous EBC moments.

Rooms, conversations and quiet in-between scenes from the community.

Community selfie moment
Panel on stage at EBC Day
People choose people neon installation
Audience listening during a talk
Participants at community table
Speaker presenting Warsaw edition
EBC team members together
Speaker with microphone on panel

Voices

N°10

What participants say.

Voices from previous EBC events.

Partners

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Event partners.

The organisations helping us host, share and support the Warsaw evening.

Venue Partner

01

SKELAR

Information Partner

02

IABC EMENA

Charity Partner

03

Children of Heroes

Media Partner

04

Happy Monday

Open partnership

Want to partner with Employer Branding Community?

We're open to media, community and sponsorship partnerships for this event.

Questions

N°12

Frequently asked.

  • Employer branding, HR, talent, recruitment marketing, internal communication, employee experience and people communication professionals exploring how AI is changing trust, reputation and employer storytelling.

  • Wednesday, 30 September 2026 in Warsaw. The venue is Skelar Office, Warsaw. Venue and arrival details are shared with confirmed participants.

  • The venue is in central Warsaw. Public transport, taxis and rideshares are easy to use. A location pin and detailed directions are shared after your seat is confirmed.

  • We recommend arriving by 16:30 to check in, find your seat and connect with other participants before the programme begins.

  • Your seat for the full evening programme, networking, light refreshments and access to the post-event conversation. One donation reserves one seat.

  • Seats in the room are limited. Participation is confirmed through a donation to Children of Heroes. One donation reserves one seat.

  • Donation tiers begin at €49 and change as places are reserved: first release: from €49, second release: from €69, final release: from €109. The currently available tier is shown in the Reserve your seat section. You may choose to donate more, but a donation below the currently available minimum does not reserve a seat. Venue capacity is limited.

  • After completing the secure Children of Heroes donation form, you will receive your seat confirmation by email.

  • Yes. More speakers and contributors will be announced as the programme takes shape.

  • Yes — contact us at info@ebcua.com.

EBC

Join the room where
people and ideas take shape.

One evening in Warsaw for the people shaping employer brand, talent attraction, culture and communication in the AI era — a not-for-profit event supporting Children of Heroes.